Creator of Iconic Personal Care Brands COMBE Inc. to Acquire ASTROGLIDE®, Fastest Growing Personal Lubricant Brand in the U.S.
WHITE PLAINS, N.Y., May 25, 2023 /PRNewswire/ -- COMBE, Inc. has signed a definitive agreement to acquire the ASTROGLIDE® brand and its parent company, BioFilm, Inc., from the Wray Family. The transaction, which is subject to regulatory approval and other customary conditions, is expected to close during the second quarter of this calendar year.
"Sexual Health & Wellness is an important category for COMBE, and ASTROGLIDE® represents a powerful addition to our existing portfolio of leadership brands," stated COMBE Executive Chair Keech Combe Shetty. "Our mission has always been to serve the mostpersonal personal care needs of our consumers, and ASTROGLIDE® aligns perfectly with that mission."
Invented by rocket scientist, Daniel X. Wray, ASTROGLIDE® is now the #2 brand in the personal lubricant category and is also the fastest growing established brand with double-digit compounded growth over the last five years. ASTROGLIDE®, combined with COMBE's Intimate Health brand, Vagisil®, gives COMBE a strong leadership position in a dynamic and growing wellness category. Both brands demonstrate very high levels of brand awareness, brand loyalty, and repeat purchase, and continue to attract new and younger consumers into the category.
"I am proud of the dynamic business my family and our team of amazing employees have built," said Lois Wray, co-founder and majority shareholder of BioFilm. "I am delighted to have our company be acquired by the Combe family. There is strong strategic and cultural alignment between our two entrepreneurial women-owned family enterprises, and this is a wonderful home for our business and brand."
COMBE expects to partner with the highly experienced and successful BioFilm management team and leverage BioFilm's operating platform to continue to drive the expansion and growth of ASTROGLIDE® in the U.S. and internationally.
ABOUT COMBE
COMBE, Inc., founded in 1949, is a third-generation, family-owned enterprise. Over the last 74 years, COMBE has created many iconic leadership brands and has fueled the creation of many new categories. COMBE-founded brands, such as Just For Men®, Vagisil®, Sea-Bond® and others, continue to address the most personal personal care needs of its consumers in markets around the world. www.combe.com
ABOUT BIOFILM
BioFilm, Inc, founded in 1991, is a privately held, family-owned company, headquartered in Vista, CA. It manufactures and distributes high-quality healthcare products that contribute to the well-being of all who use them. BioFilm's flagship product, ASTROGLIDE® personal lubricant, was the brainchild of BioFilm co-founder, Daniel X. Wray. ASTROGLIDE® exists to inspire every individual to explore pleasure and intimacy with confidence. www.biofilm.com
ADVISORS
CG/Sawaya Partners (operating under Canaccord Genuity) is serving as financial advisor, and Fried, Frank, Harris, Shriver, & Jacobson, LLP are serving as legal advisors to COMBE.
VISTA, Calif.,May 17, 2022/PRNewswire/ --BioFilm Inc., the makers ofASTROGLIDE, today announced the latest addition to its line of personal lubricants: ASTROGLIDE X Spray 'n Glide Premium Silicone Personal Lubricant. This spray lube is unlike any other lube on the market - it can be applied one-handed (leaving your other hand free for activities) and features a gentle spray feel as well as an enjoyable cooling sensation for elevated pleasure.
ASTROGLIDE Spray 'n Glide
"Lube users want an easy, mess-free solution that allows them to stay in and enjoy the moment," saidLisa O'Carroll, BioFilm CEO. "At ASTROGLIDE we want our consumers to have the best, most fulfilling personal lives possible. By introducing X Spray 'n Glide, we can now offer the same lubricant ASTROGLIDE users know and trust in an exciting new format that meets this need and enhances any intimate experience."
With a sexy shape that feels great in your hand, X Spray 'n Glide can be held and sprayed at any angle (even upside down) allowing you more flexibility and imagination in the bedroom. It goes on evenly and delivers a precise amount of long-lasting and silky-smooth lubricant where and when you need it. No fuss, no mood kill – just spray and play! Key product features include:
A silicone base that makes it extremely long-lasting and water-resistant, so it's great for fun in the tub or shower
A gentle targeted spray for less mess
Hypoallergenic for all the sensitive areas it touches
From the #1 selling silicone lubricant brand*
"I would recommend this product to anyone looking for a lubricant that's easy to use, gentle, and who doesn't want to get their hands dirty – pun intended," said Dr. Sonia Bahlani, ASTROGLIDE's Sexual Health Advisor. "X Spray 'n Glide is beneficial because it's quick to apply, lightweight, and fun - all without the mess."
Seize the Spray and look for ASTROGLIDE X Spray 'n Glide Premium Silicone Personal Lubricant onAmazon.com in a 130 grams. spray canister. For more information, visitwww.astroglide.au.
About ASTROGLIDE ASTROGLIDE is the flagship product of BioFilm Inc., a privately held company that manufactures and distributes exceptional personal care products. From top-selling water-based lube to waterproof silicone, or even Organic lubricant and massage oil, ASTROGLIDE has a lube for every body. No matter the need, ASTROGLIDE personal lubricants are formulated to help take people's sex lives to the next level. To learn more about ASTROGLIDE, visitwww.astroglide.com.au
*Based on U.S.IRI MULOdollar and unit sales for personal lubricants for the 52 weeks ending in11/28/2021
"I went on a date last week where we actually talked about whether or not we should kiss because of the coronavirus," Sam, 25*, tells me. "I playfully said, 'Yeah, am I allowed to make out with the cute guy from Hinge?' And then he said something like, 'We could risk it.' And we did."
France wasn't targeting couples specifically. It's a particularly kiss-happy place, where greeting even not-so-close friends with a smooch on the cheek is common. But since the virus can be passed through respiratory droplets, all that close contact isn't advisable. The news made me wonder: Should my single friends be putting a pause on their dating activities until the COVID-19 crisis is over?
That's not necessary, says Erika Schwartz, MD, founder of the medical group Evolved Science in New York City. But you should take some additional precautions.
There's the stuff you should be doing anyway, including washing your hands regularly and avoiding touching your face. But when it comes to dating, it's also smart to ask your potential partner if they're feeling sick before meeting up. If they say yes — or if you're at all under the weather — take a rain check.
When you're planning a meet-up, consider steering clear of large gatherings. Rather than hitting up that new bar that's always packed or a concert, head for a quieter bistro where you'll have some breathing room — literally .
And when you first meet up with a date, you may want to exchange your usual hug hello with a friendly wave. Also smart: ordering your own appetizers instead of sharing to avoid swapping germs.
If the person you're seeing shows up looking unwell, it's particularly important to be cautious. "If your partner has a fever and a cough don't kiss, hug, or hold hands," says Dr. Schwartz. "Make sure you wash your hands a lot and do not share food, drinks, or toothbrushes." Or you could, you know, go home.
If you really want to take your caution to the next level, consider steering clear of alcoholic drinks and anything sweet. Alcohol and sugar suppress the immune system cells that attack bacteria, according to WebMD, which could make you more vulnerable to a stray bug.
Date went well? Unfortunately, Dr. Schwartz takes a hard line against making out, cuddling, and, of course, having sex. That's especially true if one of you is sick. But even if your soon-to-be sexual partner shows no symptoms, they could be a carrier of coronavirus — so it's not a time to take any chances.
That doesn't mean you can't get close to a new person you're excited about. There are a ton of other ways you can be intimate with someone that doesn't involve swapping spit, says Jess O'Reilly, PhD, Astroglide’s resident sexologist.
"Intimacy isn’t just about sex and physical affection," she says. Use this time to get to know someone on an emotional level. "Ask one another questions about your hopes, dreams, philosophies and passions." She suggests, 'What is your fondest memory'?, 'If you could change one thing about your teenage years, what would it be?', and 'What did you daydream about as a child?' Bonus: These are all questions you can ask via text or FaceTime, if one or both of you ends up quarantined.
Something else to consider: "Stress is most likely the worst insulting agent to your immune system," says Dr. Schwartz. So if you're dating someone who's curving you, or stashing you, or paperclipping you, it's a good time to kick them to the curb. In the age of coronavirus especially, none of us need the extra anxiety.
ASTROGLIDE’s New Survey Reveals Surprising Info About Orgasms – and How the “Orgasm Gap” Between Men and Women is Still Wider Than the Wage Gap
March 6, 2019 – Vista, CA USA – Today ASTROGLIDE released the results of the company’s “Own Your O” survey of 7,535 people about their orgasms – or in many cases, their lack of orgasms. The results are shocking: although 37% of men admit to having faked an orgasm during intercourse with a partner, a whopping 75% of women make the same claim.
The significant orgasm gap between genders doesn’t end there, either – especially when it comes to the percentage of people who claim to never orgasm during intercourse with a partner (2% of men, compared to 19% of women surveyed). The vast majority of men (89%) orgasm more than 50% of the time they have intercourse, while only 47% of women surveyed claim the same pleasure.
“One of the most interesting aspects of the ASTROGLIDE ‘Own Your O’ survey is the difference in how men and women address their lack of orgasms during intercourse,” says Dr. Jess O’Reilly, ASTROGLIDE’s resident sexologist. “Out of all options, men surveyed were least likely to ‘stay silent… and frustrated,’ while that was the most common response for women.”
The survey also indicated that almost twice as many men feel “just fine” about faking orgasms during intercourse than women do. Ladies were much more likely to respond that they feel “frustrated” or “conflicted” about faking it during intercourse than their male counterparts.
When asked why they fake orgasms with partners, “I didn’t want my partner to feel bad” was the number one response for both men and women. The number two response for both genders: they “wanted sex to end faster.”
ASTROGLIDE also surveyed respondents about their age and lube use, and discovered that female respondents in the 18-24 age bracket were most likely to have never faked an orgasm during intercourse with a partner. Women who have never faked an orgasm are more likely to have tried lube.
“Studies have shown that increased lubrication can help women experience more pleasure and satisfaction in bed,” says Dr. Angela Jones, a board certified OBGYN and ASTROGLIDE’s Resident Health Advisor. “I see it all the time in my practice — the use of a personal lubricant helps many of my female patients find intercourse more enjoyable and orgasms easier to achieve.”
ASTROGLIDE Gives New York City Its Biggest Orgasm Ever To Bring Awareness To Orgasm Equality
Studies suggest that the “pleasure gap” is even wider than the wage gap. With their new campaign, ASTROGLIDE hopes to bring equality to the bedroom.
New York City, New York February 1st, 2019
If you’re strolling through the heart of SoHo next week you might notice something looming large on Watts St. between Thompson and 6th. At 16’W x 3’H, the “orgasm” in ASTROGLIDE’s new billboard encouraging passersby to “Fake Fur, Not Orgasms”, is one of the biggest that New York City has ever seen — and that’s exactly what the popular lube brand is going for.
“Studies have shown that almost 80% of women have faked an orgasm with their partner, and men tend to overestimate their female partners’ pleasure in bed,” says ASTROGLIDE representative, Michele Havner. “The result is a significant ‘orgasm gap.’ Quite simply, women aren’t having as many orgasms as their male partners — and we believe it’s time to change that.”
With their new campaign, ASTROGLIDE is tackling the issue of orgasm equality head-on. The goal is to empower women — and the people who love them — to have frank and open conversations about female pleasure and what it takes for a woman to climax in bed. “The world would be a better place if pleasure were equal, and that’s our audacious goal with this campaign: more orgasms,” explains Havner.
As a female-led company (both the CEO and head of marketing are women), ASTROGLIDE aims to lead the conversations around women’s pleasure. However, establishing true orgasm equality will involve more than just awareness and better communication. It will take a greater understanding of the factors that help women find their climax — and ASTROGLIDE has that covered, as well.
“Studies have shown that increased lubrication can help women experience more pleasure and satisfaction in bed,” says Angela Jones, a board certified OBGYN and ASTROGLIDE’s Resident Health Advisor. “I see it all the time in my practice — the use of a personal lubricant helps many of my female patients find intercourse more enjoyable and orgasms easier to achieve.”
In order to further explore the issue of pleasure inequality, ASTROGLIDE has launched OwnYourO.org with a short survey. The goal of this survey is to round out the data on the “orgasm gap”. To say thank you for doing the survey, all participants will be sent a free sample of lube!
Women deserve to be treated as equals in their relationships, in the workplace, and in the bedroom — and the time to have these “let’s get real” conversations is now. As ASTROGLIDE’s new campaign boldly declares, “Life Is Too Short To Fake It.”
No, There's No Such Thing as It Being "Too Loose"
Playboydebunks the common vagina myth used to shame women
Written by Dana Hamilton
Published on January 22, 2019
We’ve all seen the meme of the piece of salmon trying to make a statement about the amount of times a vagina is penetrated. The first slice of fish has had zero partners and the hole in the fillet is small. The second has had sex and the hole is bigger. And then the third piece of fish—comparing itself to a “slut”—has a gaping hole. While this meme gained popularity recently, its message has been around for as long as women have been having sex. The vagina of a person who has a ton of sex will become loose over time.
Oddly, this analogy only exists only for women who are not in monogamous relationships. Because apparently the vagina of a single woman who’s had sex with a hundred people will look different than one belonging to someone who’s had sex with her husband a hundred times. Funny how that works, huh? It almost seems as if this “fact” about vaginas doesn’t make any sense… and it’s just another way our society shames the sexual autonomy of women by saying our morals, values, and worth plummet each time we have sex.
That’s why our journeys home from a sexual encounter is called a “walk of shame,” and this same journey made by a man is called… a walk.
I’m here to tell you what’s up once and for all: Sex can’t cause a vagina to become loose. Let’s say you’ve fallen prey to this line of thinking and believe vaginas that have a lot of sex result in it becoming loose. You would only fuck girls with super tight vaginas, right? Okay, now imagine this: Someone tells you that when you stick your dick into that super tight vagina, it squishes a little because your partner is so tight. But watch out: Because the more sex you have with that tight vagina, you’ll keep squishing your dick. That’s right: Imagine working against a stigma that the more sex you have with a vagina, the smaller your penis will become. “But a vagina could never permanently change my penis!” you’d claim. You’re right. It can’t. And the opposite scenario is also 100 percent true.
Soon after sex is over, the vagina—once able to accommodate a penis because of arousal—returns to its natural pre-dicked-down size and shape.
When I asked Angela Jones, an obgyn and Astroglide’s resident sexual health advisor about this, she laughed out loud. “Vaginas were built to accommodate. Babies pass through vaginas for crying out loud. [This is the] obvious reason penises, no matter how many, can’t ‘loosen’ a vagina,” Jones explains. “A penis in the vagina, no matter how many, is like dropping a pebble in a pond. You see the effects initially, then there are no after effects.”
Hear that? Soon after sex is over, the vagina—once able to accommodate a penis because of arousal—returns to its natural pre-dicked-down size and shape.
Vaginal atrophy does exist, Jones tells me, but it has to do with age and hormones. Menopause, post-pregnancy and breastfeeding can cause decreased levels of estrogen in the vagina, which results in it losing its ability to lubricate and accommodate a penis due to loss of tissue folds. The tissue also becomes thinner and paler. But it’s still not flopping around like a drunk Muppet, ya idiot.
“But sometimes I can feel my partner squeezing me!” you may be thinking to yourself. That, my friend, is your partner engaging their pelvic floor—something that is not part of the vagina. It’s a muscle that lies under the uterus, bladder and rectum. In fact, you have one, too! Ever pee and then try to stop the flow of urine? That’s your pelvic floor working. Pelvic floor exercises are used to help with things like managing incontinence (involuntary urination when you cough/sneeze/etc) and making pushing out a baby easier.
Labias vary in size, shape, and color. Just like balls. Are balls bad for being a certain size or shape? No. They’re just balls.
So when someone’s screwing me and tells me I’m “so tight,” do I laugh internally? Sure. Because every single person with a vagina has heard this. And then I kegel on their dick some more. Not for their pleasure but because it helps me orgasm quicker and more intensely.
“But what about vaginas that look ‘sloppy?'” you ask next. First of all, rude. Second of all, you’ve been swindled by the dumbest rumour ever created: that women with large labia are loose. The two sets of labia, or the “lips” surrounding the vagina like a pair of parentheses, come in all shapes and sizes. Just like we equate toned stomachs or round butts with “perfection,” we are taught that small, flat labia are “pretty.” Labias vary in size, shape and colour. Just like balls. Are balls bad for being a certain size or shape? No. They’re just balls. Labias are just labias. Essentially, the vagina has a pair of curtains framing it that can come in a hundred different combinations of length, fabrics and designs. But those curtains don’t change the size of the window.
In the end, the “loose vagina” myth is just another way we tell people with vaginas who have sex often that they’re damaged goods, severely tarnished by their decision to sleep with whoever they want. (One day, I wish men could feel this shame women have to actively work against every day—even when it’s purely subconscious, internalized, and we logically know it’s wrong.) Don’t compare anyone’s vagina to a piece of salmon. Equating it with an object is just that: objectifying it. So know just as your dick doesn’t change shape no matter how much sex you have, neither will a vagina.
12 things that happen in your brain when you have an orgasm
Having an orgasm can have some surprising effects on your brain.
The release of hormones such as oxytocin and serotonin is the reason a person might feel happy and sleepy after having an orgasm.
The logical part of your brain basically shuts down during sex but other spatially remote parts of your brain are activated.
Though you don't need to have an orgasm to find sex pleasurable, it's definitely a great bonus.
In order to figure out what's going on our brains when we climax, researchers use fMRI (Functional Magnetic Resonance Imaging) Machines or a PET (Positron Emission Tomography) scans. These devices can measure the blood flow and neuron activity in the brain.
By studying the brain activity of people having orgasms in these machines, scientists have learned some pretty amazing stuff. INSIDER consulted with experts to find out exactly what happens in your brain when you have an orgasm.
The logical part of your brain basically shuts down during sex.
There's a reason you might feel uninhibited during sex. Shutterstock
There's a reason why people tend to feel bolder and less inhibited during sex — the part of your brain in charge of your logical reasoning skills temporarily goes on vacation.
"The lateral orbitofrontal cortex becomes less active during sex. This is the part of the brain that is responsible for reason, decision making, and value judgments. The deactivation of this part of the brain is also associated with decreases in fear and anxiety," clinical psychologist Daniel Sher told INSIDER.
This shutdown of the lateral orbitofrontal cortex actually makes sense, as fear and anxiety can interrupt arousal and lead to problems like performance anxiety.
Multiple spatially remote parts of your brain are involved in having an orgasm.
Having orgasm causes a large part of the brain to light up with activity. Columbia Pictures
Medical imaging tests suggest there are multiple spatially remote brain regions that are involved in sexual response.
"Researchers have found that genital sensory cortex, motor areas, hypothalamus, thalamus, and substantia nigra all light up during the big O," cognitive psychologist Kayt Sukel explained to INSIDER.
The thalamus helps integrate information about touch, movement, and any sexual memories or fantasies that someone might call upon to help them reach orgasm. Meanwhile, the hypothalamus is busy producing oxytocin and may help coordinate arousal.
"Motor areas are also involved because the body is (hopefully) moving during the act, and the genital sensory cortex is registering touches to the body's nether regions," Sukel added.
When you orgasm, your brain releases a surge of dopamine.
The release of dopamine is often associated with "reward." iStock
During orgasm, your brain is working overtime to produce a slew of different hormones and neurochemicals. One of these is dopamine, a hormone that is responsible for feelings of pleasure, desire, and motivation.
As Sher explained, dopamine is formed in a part of the brain called the ventral segmental area and released into other parts such as the nucleus accumbens and prefrontal cortex.
"Some refer to dopamine as a 'pleasure' chemical - though research has shown it offers us much more than just a good time. It's really more of a learning chemical, helping to take notice of rewards like food and sex, and figure out how to get more of them," said Sukel.
Oxytocin is released during both orgasm and breastfeeding.
Oxytocin is often referred to as the bonding hormone. trumzz/ iStock
Another hormone that the brain makes during orgasm is oxytocin. Secreted by the pituitary gland and released in the hypothalamus, this hormone makes us feel close to others and promotes affection.
"Oxytocin is known as the bonding hormone because it's also released during breastfeeding and is known to facilitate a sense of love and attachment," said Sher.
Prolactin is also released during orgasm and is responsible for that feeling of satisfaction that accompanies orgasm. It's also the main hormone responsible for milk production following pregnancy.
Of course, the release of oxytocin and prolactin during both sex and breastfeeding doesn't mean a person experiences the same sensations in both situations. These hormones can play different roles in our bodies and are part of the brain's way of strengthening our social connections.
Having an orgasm stimulates your brain in the same way as doing drugs or listening to your favorite music.
Listening to music lights up reward pathways in a similar way that having sex does. Flickr/Alexander Mueller
Surprisingly, the brain doesn't differentiate much between sex and other pleasurable experiences. The parts of your brain that make you feel good after indulging in dessert or winning at poker are the same areas that light up during orgasm.
"Sex is experienced as pleasurable and this is because the reward pathways in our brains are activated during and leading up to orgasm. These are the very same networks that are activated in response to drug use, alcohol consumption, gambling, listening to your favorite song or enjoying a delicious meal," said Sher.
Your brain gives off chemicals that make you less sensitive to pain during sex.
This phenomenon could explain why otherwise painful sensations are pleasurable during sex. Universal Pictures
It's not your imagination - the body really is less sensitive to pain during sex.
"As the pituitary gland is activated, the release of endorphins, oxytocin, and vasopressin promote pain reduction, intimacy, and bonding," Jess O'Reilly, , Astroglide's resident sexologist told INSIDER.
This may help explain why things that might make us wince in a non-sexual situation, like smacking or hair-pulling, aren't as painful during sex and can even be pleasurable.
Orgasm and pain actually activate some of the same brain areas.
There might be a connection between sexual pleasure and pain. Alloy Entertainment
The reason that some people derive sexual pleasure from experiencing pain might be related to the fact that orgasm and pain actually affect a few of the same areas of the brain.
"Several of the areas of the brain (namely, within the cortex) that are responsible for pain are active during orgasm," revealed Sher.
Although the relationship between pain and orgasm isn't yet fully understood, some research has shown that vaginal stimulation might actually reduce pain sensitivity in some people.
After an orgasm, the brain releases hormones that can make you feel happy and sleepy.
There's a reason you want to go straight to sleep after having sex. Pixabay/StarFlames
Once an orgasm has occurred, your brain tends to slow down. But it doesn't go off-duty entirely.
"In both men and women, the orgasm signals the parasympathetic nervous system to start down-regulating (or calming) the body. The prefrontal cortex, which was previously activated leading up to orgasm, also becomes down-regulated - and this is linked to increased levels of oxytocin to facilitate attachment," explained Sher.
Sukel added that the brain also churns out serotonin after an orgasm. This hormone is known to promote good mood and relaxation. In some people, serotonin can also lead to drowsiness and the desire to curl up for a nap.
However, the brains of women tend to keep releasing oxytocin even after orgasm.
Women experience orgasms differently than men do. Viacom Media Networks
All brains experience the release of oxytocin during sex, which is a hormone responsible in part for creating feelings of closeness and bonding. However, the brains of women behave a little differently after orgasm.
"In women, oxytocin tends to continue to be released after orgasm, which may explain the motivation for post-coital cuddles," noted Sher.
In people who are unable to feel genital stimulation, the brain might actually remap itself to allow them to reach orgasm.
It's possible for some people to orgasm from the touching of skin. Pixabay
Though we usually think of orgasm and sexual pleasure as being dependent on the stimulation of our genitals, that's not entirely true. In some cases, the brain can create new pathways to pleasure that don't involve our sexual organs at all.
"When organs are injured or removed, remapping of the senses may occur allowing us to experience sexual and orgasmic sensations in other body parts," O'Rielly explained.
In people who have suffered lower body paralysis, for example, the brain might actually rewire itself in order to allow a person to achieve orgasm through stimulation of other body parts, such as the skin of the arm or the nipples.
Orgasms might be nature's way of 'tricking' us into reproducing.
Scientists theorise that sex is meant to feel good so people will continue to have it. George Rudy/Shutterstock
Orgasms are undoubtedly a good time, but they also might be the brain's sneaky way of getting us to reproduce.
"If you think about it objectively, the idea of risking your life and health to birth what's basically a parasite living in you for nine months, which you then have to raise for the next decade, is a lot of work. Mother Nature may be 'tricking' us to make sure the species doesn't die out," said Sukel.
Though scientists aren't entirely sure why we have orgasms, Sher pointed out that experiencing a moment or two of pure euphoria effectively rewards us for having sex. It reinforces this behavior and keeps us coming back for more.
Having an orgasm might actually help keep your brain healthy.
Having an orgasm might have more than one advantage. Shutterstock
Along with enticing us to reproduce, orgasming might also help keep our brains healthy.
"It may also be that, evolutionarily speaking, since this activity increases blood flow across the brain so dramatically, it may have developed in part to help keep the brain healthy, too," explained Sukel.
Research has also suggested that female orgasm may have once played a role in stimulating ovulation, though now ovulation occurs spontaneously and doesn't depend on sexual activity.
Creative shop Vitro's new campaign for Astroglide personal care lubricant wants New York Fashion Week-goers to know that "Life is too short to fake it."
Yes, it.
The campaign, despite its sexy (literally) subject matter, is pretty innocuous from a visual perspective — with messages like "Fake lashes, not orgasms" or "Fake diamonds, not orgasms."
Vitro account supervisor Tara Lynch says the campaign is meant to highlight an "orgasm gap" among women.
But getting the ads out into the world hasn't been easy. "Getting people to put the word 'orgasm' on a billboard in New York City was nearly impossible," she says. "We got turned down by tons and tons and tons of out-of-home vendors."
She added that Snapchat, Facebook and Instagram also wouldn't run the ads. I've reached out to all three for comment and nobody responded by this column's deadline.
"It's just been more of a challenge than you would expect talking about something that is pretty common," says Lynch.
ASTROGLIDE Elevates Sensual Moments with New QUIVER Liquid
Lube maker adds tingling lube for playful and pleasing sensations to its line of water-based personal lubricants
VISTA, Calif., Oct. 13, 2021 /PRNewswire/ -- Biofilm Inc., the makers of ASTROGLIDE, today announced the latest addition to its line of personal lubricants: ASTROGLIDE QUIVER Liquid. Just in time for cuffing season, this water-based lubricant provides a touch of extra playful sensation and magic to enhance pleasure, whether you are with a partner or solo.
ASTROGLIDE Quiver
Toy-safe and condom-compatible, this silky-smooth personal lubricant provides a playful, tingling sensation to your most sensitive areas and elevates sensual moments, leaving you glowing and quivering inside and out. The formula was extensively tested to reduce friction and irritation, and because it's water-based it cleans up easily.
"Lube users want their lube to do more than simply lubricate. They want it to enhance pleasure," said Lisa O'Carroll, Biofilm CEO. "At ASTROGLIDE we want our consumers to have the best, most fulfilling sex possible. By introducing QUIVER, we now offer lube users a unique sensory experience that will address their needs and amplify any sexual encounter."
Whether you've experimented with sensation play before or are dabbling for the first time, ASTROGLIDE's Resident Sexologist, Dr. Jess O'Reilly, has expert tips on how to incorporate all five senses into the bedroom:
Feather tickle: Use the soft tip of a feather or makeup brush to brush the skin with the lightest of touch and create pleasant yearning sensations as well as teasing tickles. Try it with lube and see how the sensations change. Alternate between the soft bristles and the sharp pointed end to balance soft pleasure with firmer touch to keep your partner guessing.
Stubble: Play with the stubble on your legs or face or use an emery board to alternate between soft kisses and scratchy, but tender, strokes across their body. Of course, adding a few drops of lube can change the sensations altogether, so experiment and see what feels good for you.
Hot wax: Hot wax can produce a broad array of new sensations ranging from soft and warming to jarring and tingling. Use q-tips, eye droppers, brushes or your fingertips to apply wax to your lover's lascivious body avoiding any thin skin, cuts, or membranes. Dripping it on can create a sexy visual and the wax will cool as it drops, so increase your distance to reduce the heat.
Cool it off: Awaken their nerve endings by licking a line down their spine (or using a finger dipped in lube) and then breathing warm air over the path with a wide-open mouth. Create a stark contrast by following up with an ice cube applied directly to the skin or used to trickle cold drops down their back as their skin erupts in goosebumps.
ASTROGLIDE QUIVER Liquid is available for purchase on Amazon.com in 5-oz. bottles. For more information, visit www.astroglide.com. Connect with ASTROGLIDE on Instagram, Facebook, Twitter, and TikTok for lube giveaways, expert sex advice, and the latest on sex trends and sexual health.
About ASTROGLIDE ASTROGLIDE is the flagship product of BioFilm Inc., a privately held company that manufactures and distributes exceptional personal care products. From top-selling water-based lube to waterproof silicone, or even O lubricant and massage oil, ASTROGLIDE has the type of lube to enhance pleasure. No matter the need, ASTROGLIDE personal lubricants are formulated to help take people's sex lives to the next level. To learn more about ASTROGLIDE, visit www.astroglide.com.
